Hi, I'm Melvin Grefalda, and I am a visual design leader with extensive experience in visual, UI, and motion design. I have had the privilege of working with both startups and Fortune 500 companies, where I've taken on complex design challenges.
During my time at Icon Incar/Aquent, I had the opportunity to create UI designs and design systems specifically tailored for automotive clients. My stint at Apple was equally exciting, as I was responsible for crafting visuals for product launches, ensuring that every design adhered to Apple's stringent brand guidelines. While at Capgemini, I prototyped customer experience dashboards for Cisco, Nokia and others, contributing to a seamless user experience.
My role as a Lead Visual Designer at Undertone involved exploring various ad formats and delving into the realm of VR/AR experiences using Unity 3D. My skill set is diverse and includes proficiency in visual design, wireframing, motion design, design system management, and user experience design. I'm well-versed in an array of design tools such as Figma, Adobe XD, Illustrator, Photoshop, After Effects, Keynote and Unity 3D, to name a few.
I hold a Communication Design degree from the Illinois Institute of Art and am proud to be certified in Visual Elements of User Interface Design from the California Institute of the Arts.
Here is a partial list of companies I have worked with in the past:
